TRENDILY DESIGNED APPAREL ACCESSORIES PROVING POPULAR AMONG LOCAL CONSUMERS
Apparel accessories delivered a slightly better performance in 2017 than in 2016 in terms of value sales growth, fuelled by rising disposable incomes and the growth of the middle class in China. More sophisticated consumption has given rise to growing demand for apparel accessories, as more consumers pay attention to matching accessories to their increasingly trendy personal wear.
THE GROWING TREND OF CUSTOMISATION CATERS TO DIFFERENT NEEDS
There is a growing trend of customisation in apparel accessories, as consumers have accumulated knowledge and experience in apparel matching, and basic accessories are not able to meet their changing needs. Demand for greater variety within apparel accessories has triggered strong growth, with consumers able to tailor make their own hats/caps, scarves, belts and gloves etc.